An important aspect of strategic marketing is good communication, concerning your products and services but also your lab and/or company. It is necessary to see communication not simply as advertising and to anticipate a “communication mix” or plan to take advantage of all existing tools Read More
The application of marketing to very innovative technology and products is difficult and especially if your resources are limited. Here is a list of 10 “principles” that you should keep in mind, as an entrepreneur, in order to succeed in marketing and market research Read More
One of the reasons why working in a lab can be really difficult is the time management issue. Most scientists have difficulties combining efficiently their life in and outside the lab, because the tasks performed by a scientist vary greatly from Read More
Once you have analyzed your data, you should arrange them in illustrations – tables and figures – to accompany the text of your scientific paper. Note that not all results should automatically be presented in graphics. If you have few results, maybe it’s better to simply present them in the text. Read More
Marketing is important for business viability but conventional marketing can sometimes be really expensive. This is why alternative approaches have been developed, such as the so-called “Guerrilla Marketing”, which addresses marketing more efficiently, with creative solutions that are less costly Read More
If you are considering selling services or products from your lab, or even creating a spin-off company, you have to familiarize yourself with marketing and the marketing functions. So where should you start and what are the principal issues you should get familiar with?
Here is the list of key points that you need to know:
The set of activities included in the marketing functions is quite large and can range from identifying potential clients to establish prices for your services. In general, the marketing activities can be divided in two major functions Read More
Here is a list of the different tasks that you should undertake in designing or implementing commercial action for selling your technology Read More
If you have any idea for a business you could start from your lab research, the first thing you should do is to write a business plan. You will then present it to possible investors like banks, angel investors, friends, etc… that can help you rise funding for your project Read More
In your marketing plan, as part of your business plan, you’ll have to do some market research and the result of this research should be analyzed statistically and integrated in your plan Read More
If you want to learn how to write a scientific paper, you could start by reading our book:
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