Strategic marketing is the art of adapting the use of your company’s resources to increase sales and leadership in your market niche. It determines your choice of marketing mix and allocation of resources to find and keep customers and to work in line with your company’s overall mission statement. It is a very important aspect of the marketing plan and it should be carefully studied before you start your new spin-off or scientific company.

Here is a list of 8 key points about strategic marketing that you should familiarize yourself with before you start writing your marketing plan:

1. Which aspects of marketing are strategic? Understand the specificities of research results and technological/scientific on market applications.




2. Who are your clients? How to identify your target market? Learn to face the most critical tasks of a marketing plan, i.e. choosing target clients for your products and services.




3. What is market segmentation? Understand what market segmentation is and why it is very important in all marketing actions, with the final aim to organize and adequately classify the target market.




4. What is the goal of segmentation? What importance does it have? Think about the importance that market segmentation has in the success of a product.




5. How do you segment? What criteria are necessary to segment efficiently? Learn to segment the market for a product.




6. What does positioning mean in marketing? Understand the role of positioning for any marketing strategy and for the strategic marketing of your company. Understand the importance of following a strategy that focuses on and explores scientific niche markets.




7. Learn how to position your product or scientific company in the market under sales rules and according to the company’s strengths.